Why does it cost so much?

Ercole is made with a handcrafted denim composed of hemp and cotton fibers, without the use of synthetic fabrics that would compromise the quality. These jeans are naturally hypoallergenic, do not cause skin irritation, resist washing and, thanks to the fine European hemp, are exceptionally resistant to scratches and tears.

Advantages

• Longevity: Hemp and cotton fibers provide exceptional durability. Each piece is designed to last for years without ending up in landfill.
• Comfort: Soft, full-bodied cotton ensures continuous comfort against the skin. Hemp maintains ideal body temperature, dissipating unwanted heat and cold.
• Hygiene: Hemp fights mold and bacteria, dispersing sweat and keeping jeans fresh and clean for longer, reducing the need for frequent washing.

The vision

In contrast to fast fashion, responsible for 11% of greenhouse gas emissions, we make handcrafted jeans using only natural materials and using 75-85% of the water normally needed. We believe in sustainable fashion that leaves no negative footprint. By wearing Gimmi Jeans, you too embrace this vision.